At 3Princess.com, we have been providing high quality products at affordable price to fellow Singaporeans since 2009. So far, we’ve proudly served over 100,000 customers, sold 300,000+ items, with 99.5% good reviews, all done online.
Who We Are
3Princess.com offers affordable, high-quality essentials that families use every day, items designed to make life more comfortable and convenient.
Founded in 2009 by two mothers (Tina and Sabrina) of three daughters in Singapore (hence the name 3Princess), we are a small, family-run business with a big heart.
We operate exclusively online, with no physical store. This allows us to keep our prices low while maintaining the premium quality you expect and deserve.
What We Do
In the beginning, we mainly sold children’s clothing, toys, and similar items. As our customer base grew, some began asking if we offered other products. This prompted us to start sourcing, testing, and selling a wider range of everyday household items.
Today, we retail dozens of products online, including baby essentials, toys, school bags and stationery for kids, educational games, men’s and women’s underwear, aromatherapy products, water flossers, electric toothbrushes, skincare items, and more.
In addition to our own website, we also run stores on platforms such as Shopee and Lazada. We are proud to be one of the top sellers in the children’s category on Shopee and Qoo10.
Since we do not need to pay platform commissions and service fees, we’re able to offer lower prices on our own website, giving customers better value for their money.
Our Story
This will be a rather long story.
It all started back in 2007.
I’m Tina, and Sabrina and I were neighbors. In 2007, both Sabrina and I had our first daughters. In 2008, Sabrina had her second daughter.
The three girls – our 3Princesses – grew up together. Like all mothers, we loved dressing up our daughters in pretty clothes. Most of the clothes were bought online. We did a lot of research.
The dresses, in particular, were so lovely that friends and relatives often asked where we got them. Even strangers in shopping malls would stop us to ask. That’s when we realized that many moms share the same taste and joy in dressing their children. We thought: why not share our discoveries with more people?
In 2009, we started posting in the marketplace section of SingaporeMotherhood.com to sell girls’ dresses. The response was encouraging – every time we post a new design, parents would support us with purchases. But since it was a forum, not a true e-commerce platform, everything had to be done manually: posting listings, taking orders, receiving bank transfers, then arranging deliveries. As demand grew, this manual method became unsustainable.
In 2011, we opened a shop on Gmarket, then Singapore’s hottest e-commerce platform. It is the official beginning of our online business journey. Gmarket was later renamed Qoo10, and sadly, they had shut down in 2024. But we survived.
Here’s an image used on our old Gmarket store homepage. It’s not stock image, it’s not generated by AI. The model in the picture is my daughter, wearing our products. A little keepsake from our early days.
From selling girls’ dresses, we expanded into other baby and kids’ items: bibs, t-shirts, shorts, towels, toys, and more. As our daughters grew into school and now JC, we stopped buying dresses for them. My daughter now chooses her own clothes and she never picks dresses! Naturally, we lost touch with girls’ fashion trends and stopped selling dresses. We only sell things we ourselves would buy.
We’ve expanded into everyday family essentials, items like aromatherapy products, men’s and women’s underwear, oral health products, school bags, etc.
Our store became one of the top sellers in the children’s category on Gmarket. Other platforms began reaching out to invite us to open stores. In 2014, we were invited to open store on deal.com.sg. They later pivoted away from e-commerce.
In 2016, Lazada also invited us to open a store. But after a few months, we removed all our products due to their unfair and unreasonable treatment of sellers. Even today, Lazada representatives still reach out to us to open store there.
That same year of 2016, we were contacted by a platform we had never heard of – Shopee, a really catchy name. A few years after, Shopee went public and is now a Southeast Asian e-commerce giant.
Back then, Shopee attracted sellers with zero commission (Gmarket/Qoo10 charged around 10%), and they helped us migrate our listings without requiring much effort on our part.
Of course, things have changed. Shopee now charges commissions even higher than Gmarket/Qoo10 once did, though they call it “platform fees” or “service charges.” Advertising costs on Shopee have also increased 3 to 5 times, without any meaningful rise in order volume. Today, selling on Shopee brings almost no profit. We’re simply holding on.
In fact, we’ve been around longer than most of these platforms. We’ve seen them rise and fall. Who knows what the future holds for them?
That’s why, while maintaining our presence on platforms, we continue to run our own website. Without the heavy burden of commissions and advertising fees, we can offer better prices to our customers. More importantly, our website is our most stable and reliable foundation. Platforms come and go, some flourish, others disappear, but we’re here to stay.
Thank you to all our customers for your long-standing support.
Tina